Dear Customer,

Anyone travelling through the Appenzellerland has a choice.

You can tackle plenty of elevation and set out on a demanding mountain hike. Or you can take the cable car, reach your destination quickly, save your energy – and enjoy the very same view. The cable car is not the lesser version of the hike. It is simply the right route for a different kind of day.

Our contact lens portfolio works in much the same way: not every fitting has to be a mountain expedition.

Our roots are in customised contact lenses – in fittings that require experience, precision and, every now and then, a little detour. That remains our home territory. This is why we are expanding our portfolio with the personnelle 1day and the personnelle monthly. Both are available in spherical, toric and multifocal designs – including multifocal options with cylinder correction.

Why are we doing this? Because it makes sense for you.

We want to be your partner not only for demanding fittings, but to offer you as many solutions as possible through Appenzeller Kontaktlinsen. We appreciate synergies too: you know each other, understand how the other works, know your contacts – and do not have to unfold a new map for every fitting.

For you, in the best possible case, this means not one more supplier, but one less.

Whether it is a leisurely walk or a mountain hike – we are delighted whenever we can accompany you for part of the journey.

Dear Madam or Sir

Recently, a World Cup trophy appeared in our building.

Not quite the real one, of course. The real trophy is probably guarded a little more closely and certainly isn't as beautifully Appenzeller blue as ours. Our trophy came from a 3D printer. Ever since it moved in, there has been a certain enthusiasm for printing around here. At our facility in Speicher, we no longer produce only custom-made contact lenses. Among the popular i-INSERTs, you can now also find geckos and small APKL trophies.

Now, trophies are an interesting thing.

At the moment, half the world is looking at that one trophy. And when I look at our industry, I sometimes feel that nowadays there seems to be a trophy or award for almost everything.

In my opinion, however, the most important awards cannot be presented on a stage.
They are called trust and appreciation.

Trust cannot be printed. Not even with our 3D printer. I tried. All that came out was another gecko.

That is why we are especially delighted that in June, OPTICON in Austria honored us with the Supplier Award in the Contact Lens category.

Dear Madam or Sir

This month, I am using this letter a little differently. Instead of recommending, announcing or explaining something new, I would simply like to share a few impressions from our summer gathering, which we celebrated last Friday here in Speicher. Claudia Kobbert travelled all the way from Frankfurt, Christina Fial from Bavaria. Karolina Keller organised the entire event with such dedication that you almost wonder when she ever takes a break.

Friday evening. No one had to stay. But everyone did – well into the night.

Bernd and I found ourselves having the same thought more than once that evening: Sitting together late into the night on a Friday, and deliberately not talking about contact lenses for once, makes us—quite frankly—feel grateful. And yes, also a little proud.