For me, however, short routes do not mean less personal contact.

Quite the opposite. Whenever communication matters, it should be direct: through our Professional Service, our field sales team – or face to face. In October, for example, at SICHT.KONTAKTE in Berlin. And we are already looking forward to opti as well.

That is what efficiency means to me:

cutting out unnecessary steps – and creating more time for the contacts that really matter.

VWishing you every success with our contact lenses, best regards and see you next time.

M’hamed Bouhlal
Managing Director, Appenzeller Kontaktlinsen AG

PS on the opening image: Here in Switzerland, hiking trails are marked with yellow signs. White-red-white markings indicate more demanding mountain hiking trails, while white-blue-white markings are used for particularly challenging alpine routes. So the colours do not indicate how long the route is – they indicate its level of difficulty. ;)

And if you would like to gain a little more confidence when it comes to customised contact lenses, our free i-Learn programme helps you get started step by step. After all, even the most demanding mountain expedition begins with a first step.

Nous vous souhaitons beaucoup de succès avec nos lentilles de contact, nos meilleures salutations et à bientôt.

M’hamed Bouhlal
Directeur général d’Appenzeller Kontaktlinsen AG

PS: You can meet us in person soon at the VDCO SICHT.KONTAKTE in Berlin and at OHI in Vienna. In Berlin, together with Schneider Optoshop, we will be hosting the workshop “i-Shape® Scleral Freeform – digital scleral profilometry as the basis for maximum individualisation” on Saturday from 9:30 to 11:00 a.m. We look forward to seeing you – at the stand, over an apéro, at the buffet or wherever good conversations happen.

Here in Speicher, we are fortunate to work with people who are not only professionally driven, continuously improving and passionate about contact lenses, but who also know each other, trust each other and genuinely enjoy working – and spending time – together. That is a real advantage. For us, and ultimately for you.

A team that sticks together addresses issues more quickly, supports one another without hesitation, and collaborates with clarity and precision.

And that shows. In the quality of our work. If there is one thing I would like to leave you with about Appenzeller Contact Lenses, it is perhaps this: At a time when many teams in the market is being reshuffled or are still trying to find their footing, we are able here in Speicher to simply continue doing our work. With consistency.
With a team that continues to grow. And in which everyone has their place.

That may not sound spectacular. But it is exactly what makes innovation possible in the long term.

And that is what ultimately reaches you: Contact lenses that fit.

We hope you enjoy great success with our contact lenses. Best regards, and see you next time.

M’hamed Bouhlal
Managing Director Appenzeller Kontaktlinsen AG